Sweden, with a population of just over ten million, boasts an impressive array of vibrant cities and stunning landscapes.

Stockholm: Scandinavia’s Crown Jewel

Stockholm spread across 14 islands, is a harmonious mix of cutting-edge design, historic charm, and sustainable dining.

Each district has a unique vibe, from posh Östermalm to artsy Södermalm and historic Gamla Stan to contemporary Kungsholmen. Known as Scandinavia’s most photogenic capital, Stockholm offers trendy art galleries, fascinating museums, and a multicultural atmosphere.

Gothenburg: Sweden’s West-Coast Charmer

Gothenburg, Stockholm’s relaxed west-coast counterpart, is famed for its fresh shellfish and lively cultural scene. This city thrives on seafood, boasting Sweden's largest fish auction and numerous restaurants serving ocean delicacies.

Malmö: A Culinary Crossroads

Malmö, in southern Sweden, is the country’s hub for international cuisine, blending diverse culinary influences into a vibrant food scene. Just a 35-minute trip across the Öresund Bridge from Copenhagen, Malmö is a favorite weekend escape for Danes.

Sweden’s Captivating Coastline and Countryside

Beyond its urban centers, Sweden’s 3,200km coastline offers medieval fishing towns, scenic islands, and tranquil seascapes along the Baltic and North Seas. The east coast’s Gotland and Öland islands are summer havens, while Skåne in the south charms with rolling countryside, historic Helsingborg, and the academic town of Lund.

The Wonders of Northern Sweden

Travel north to experience Sweden’s Arctic Circle, where the great outdoors beckon with winter sports, indigenous Sámi culture, and breathtaking landscapes. Sweden seamlessly blends urban sophistication with natural beauty, making it a must-visit destination year-round.

Outdoor Adventures in Sweden

With 97% of Sweden’s land covered by uninhabited pine forests, mountain ranges, and tundras, the country is a paradise for nature lovers. Boasting over 25 national parks, Sweden offers endless opportunities to immerse yourself in the great outdoors. In the summer, enjoy the midnight sun in city parks or explore vast wilderness areas bathed in golden light.

Summer Adventures

The summer months are perfect for island-hopping around Stockholm’s archipelago and the west-coast islands. Embrace local traditions like Midsummer celebrations or join a kräftskiva (crayfish party). Sailing, camping, and soaking in the midnight sun are quintessential Swedish experiences.

Winter in the North

If you brave the winter in northern Sweden, you’ll find unique experiences such as husky sledding, reindeer safaris, moose tracking, snowmobiling, and skiing. For aurora chasers, Abisko National Park is the ultimate destination, with it's famed blue hole microclimate providing clear skies for viewing the northern lights. Take a chairlift to the Aurora Sky Station on Mount Nuolja for breathtaking views.

City Life

Sweden’s cities blend historical charm and modern convenience. Stroll through cobblestoned Gamla stan districts, explore art galleries, and shop for sleek Swedish designs and local crafts. Efficient public transport makes exploring easy, while the culinary scene offers a taste of new Nordic innovation.

Where to Stay in Sweden

From ultra-modern hotels to charming boutique accommodations, Sweden caters to all tastes. Stockholm and Gothenburg boast stylish options, including waterfront boat hotels. For a more immersive experience, head north to stay in unique lodgings like the Ice Hotel in Jukkasjärvi or the Treehotel in Harads.

When to Visit Sweden

Sweden’s summer months (June–August) are perfectly temperate, making it the ideal time for outdoor activities, island-hopping, and enjoying the long daylight hours. In contrast, northern Sweden transforms into a winter wonderland from December to March, offering opportunities to witness the northern lights and indulge in winter sports.