In recent years, avocados have enriched the dining tables of Asians, especially favored by some white-collar workers, fat reducing and fitness people, and have become the permanent commodities on fresh shelves.

Avocados are native to America. Their pulp tastes dense and mellow, so they are known as "forest butter". Avocados can be traced back to the 16th century Aztec civilization in Mexico. In Mexico, avocados are regarded as a common vegetable and is often eaten with rice, beans, and salads.

As early as the 1960s, avocado was introduced into the United States from Mexico. At first, the fruit with flat taste did not attract the attention of American consumers. In order to let Americans know and accept it, Mexican avocado merchants cooperated with the influential Hill and Knowlton Company at that time to plan a new marketing campaign. Avocados first appeared on the TV talk show with the highest ratings in the United States at that time - the host put on avocado doll clothes and carried the avocado basket to the residents' homes, which made people pay attention to this kind of green fruit for the first time. Since then, avocado ads have been published in the New York Times, and more readers have known this special fruit.

The TV advertisement shot by Hollywood famous actress Angie Dickinson has boosted the avocado diet in the United States. In the advertisement, she confidently showed her bodybuilding figure, scooped, and ate half of avocado with a spoon, claimed that this fruit was rich in vitamins and only 17 calories per piece, which impressed the audience and successfully linked avocado with the word "health".

The event that really "pushed avocado to the altar" was a "super bowl" advertisement in the 1990s. "Super bowl" is the annual American Football Championship in the United States. It ranks first in the ratings of American TV programs and has great influence. The Mexican avocado company spent a lot of money to buy an advertisement for the "super bowl" in the United States. With the national character and audience rating of this event in the United States, and the good impression it left in people's minds, avocado has successfully jumped from an ordinary food to a high-end fruit that can show your identity and healthy lifestyle.